Josh Goldstein investigates why people will pay more money to see a movie about Asteroids than for a protection system to prevent dangerous asteroid impacts.

In an interview with Ed Lu for Planet Money, on NPR’s All Things Considered, Lu talks about a two-step process: first you find the asteroids, then you knock them off course.

Read the Transcript: “Preventing Armageddon: The Economic Hurdles Of Asteroid Defense”

NPR: Planet Money (August 20, 2015)